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Who We Are

Our Beginnings

It was the early 1960's when Kae Martin first introduced the "wig party" in the basement of her home in Winnipeg, Manitoba. It didn’t take long for her to realize that her idea was a winner.  She could hardly keep up with the demand for parties!  As her husband Les (the consummate entrepreneur), watched his wife's success from behind the scenes, he soon decided this was an exciting opportunity for both of them. From that moment, First Lady Products began.

First Lady Products Today & Every Day

Today, First Lady Products is a highly recognized and respected name in the Canadian Beauty industry. We are known as Canada’s premier manufacturer and supplier of high quality wigs, hair extensions, and salon products. 

We sell our professional beauty products nationwide, and we are dedicated to meeting the needs of our truly valued customers, like you! It's our number one priority to help you look and feel fabulous every day. 

Carefully Selected Brands

At First Lady, it's important that we always have a broad selection of wigs to suit all styles, preferences, face shapes, and cap construction types for you to choose from.

We proudly manufacture our own brands of wigs and other hair products. These brands include Expressions, Moda+Bella, First Lady Collections, Elite Collection, and Hair Affair Premium Human Hair Extensions.

We also represent a few carefully selected brands that meet our standards of quality and design, such as Raquel Welch Wigs, Gabor Wigs, Hairdo Wigs, and Rene of Paris Wigs, Joewell Shears, Mermade, Earthly Body Products and the list goes on and on.

Our Commitment to You

We understand how personal the decision is to choose a wig, the right wig. That's why we have a team of consultants that are dedicated to supporting you. We are available to help you by phone, email, or live chat. If you live in the GTA, you are also welcome to make a private appointment with a wig consultant who will help you choose the perfect wig to match your style, preferences, face shape, and budget.

Call Us at 1-844-367-9447 Ext. 313 to Request Your Private Wig Consultation

Head Office

Unit 1 - 2180 Matheson Blvd East
Mississauga, Ontario, Canada
L4W 5E1

Hours of Business
Monday to Friday
9:00 am to 5:00 pm EST

Phone and Email
Toll Free: 1-844-367-9447 Ext. 313

*Please note: We do not accept walk ins. Call us to book your Free Wig Consultation!